'Beluga Celebration' Honors the Brand's 115th Anniversary
References: vodka-beluga & theshout.au
'Beluga Celebration' is a limited-edition liquor from Beluga, the historical vodka producer that originated in the heart of Siberia and is currently operating out of Austria. The vodka comes in a gold bottle in honor of the distillery's 115th anniversary.
Though Beluga's headquarters is now in Austria, the company still operates the original distillery in which the vodka has been made for over a century. Beluga Celebration comes from that distillery -- called The Mariinsk Distillery -- which is part of its premium appeal. Further, the crisp golden bottle is created through a "vacuum metallizing process" that covers the glass with double platinum coating and gold lacquer before being finished with silkscreen painting.
For those looking to assure that they appreciate the vodka to its fullest, Beluga offers several cocktail recipes on its site.
Though Beluga's headquarters is now in Austria, the company still operates the original distillery in which the vodka has been made for over a century. Beluga Celebration comes from that distillery -- called The Mariinsk Distillery -- which is part of its premium appeal. Further, the crisp golden bottle is created through a "vacuum metallizing process" that covers the glass with double platinum coating and gold lacquer before being finished with silkscreen painting.
For those looking to assure that they appreciate the vodka to its fullest, Beluga offers several cocktail recipes on its site.
Trend Themes
1. Limited-edition Vodkas - Brands are creating limited-edition vodkas to commemorate special occasions and anniversaries, offering unique and collectible products for consumers.
2. Premium Packaging - Luxury brands are enhancing their products with premium packaging, such as gold bottles, to create a sense of exclusivity and luxury for consumers.
3. Vacuum Metallizing Process - The use of vacuum metallizing process to create double platinum coating and gold lacquer on glass bottles is gaining popularity in the spirits industry, providing a visually striking and unique finish.
Industry Implications
1. Alcohol Beverages - The alcohol beverages industry is experiencing a rise in limited-edition vodkas and premium packaging, offering opportunities for brands to capture consumer attention and create memorable experiences.
2. Packaging - The packaging industry can explore innovative techniques like vacuum metallizing process to meet the demand for visually appealing and luxurious packaging solutions in the spirits sector.
3. Hospitality - The hospitality industry can leverage limited-edition vodkas with premium packaging as unique offerings to enhance guest experiences and attract discerning customers.
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