The Belstaff Fall/Winter Campaign Stars A-Lister Ewan McGregor
Romina S. Cortellucci — August 20, 2012 — Pop Culture
References: belstaffgroup & blog.thaeger
The latest Belstaff Fall/Winter campaign stars a luxurious biker gang led by A-list Scottish actor Ewan McGregor. Capturing these aristocratic deviants is photographer Craig McDean, who manages to show off the gorgeous leather apparel of the collection in the lofty mansion environment. This serves as the perfect setting to show off the British heritage brand Belstaff, whose leathered goods are rooted in racing and sport.
The Belstaff Fall/Winter campaign advertisement also features models Karmen Pedaru, Ben Hill, Janis Ancens, Ymre Stiekema and Maude Welzen, to form the most dapper band of cyclists. Each image shows off not only the high performance jackets, but also how utterly chic the Fall/Winter collection is.
It is no wonder McGregor is the poster man for the brand, as he provides a mix of danger, mystery and charm.
The Belstaff Fall/Winter campaign advertisement also features models Karmen Pedaru, Ben Hill, Janis Ancens, Ymre Stiekema and Maude Welzen, to form the most dapper band of cyclists. Each image shows off not only the high performance jackets, but also how utterly chic the Fall/Winter collection is.
It is no wonder McGregor is the poster man for the brand, as he provides a mix of danger, mystery and charm.
Trend Themes
1. Luxurious Biker Gang - Opportunity for luxury fashion brands to create campaigns that feature rugged and rebellious group dynamics.
2. British Heritage Brand - Chance for heritage fashion brands to highlight their historical roots and association with racing and sport.
3. Dapper Cyclists - Potential for fashion brands to showcase stylish and high-performance cycling apparel.
Industry Implications
1. Luxury Fashion - Disruptive innovation opportunity for luxury fashion brands to create unique and captivating campaign narratives.
2. Heritage Fashion - Opportunity for heritage fashion brands to leverage their historical background to appeal to modern consumers.
3. Sportswear & Cycling Apparel - Chance for sportswear brands to combine style and performance in cycling apparel to attract fashion-conscious consumers.
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