In Its New Ad, Dove Gives a Shout Out to the Women Off-Screen
Kalin Ned — August 21, 2018 — Pop Culture
References: dove & adsoftheworld
Dove boasts 'Real Beauty Products' in its latest behind-the-scenes beauty commercial. The ad highlights and pays homage to its "100% women crew" who tirelessly work off-screen to ensure that the brand's production value is at its height. The video provides a look into the styling, the camera work, the choreography and every bit of effort that is put toward creating something new and noteworthy. For this project, Dove partners up with Shonda Rhimes — an American television producer.
The behind-the-scenes beauty commercial is incredibly inclusive on multiple accounts — from body and gender to ethnicity and job title. It is purely about recognizing "the inspiration behind the studio." Thus, Dove's campaign opens up the platform for individuals to push boundaries, get motivated and define what beauty means to them.
The behind-the-scenes beauty commercial is incredibly inclusive on multiple accounts — from body and gender to ethnicity and job title. It is purely about recognizing "the inspiration behind the studio." Thus, Dove's campaign opens up the platform for individuals to push boundaries, get motivated and define what beauty means to them.
Trend Themes
1. Inclusive Advertising - Companies can create more inclusive advertising campaigns that emphasize diversity in gender, ethnicity, and job title.
2. Behind-the-scenes Videos - Brands can use behind-the-scenes videos to showcase the hard work and dedication of the off-camera talent that produces their products.
3. Real Beauty Products - Brands can promote their products as 'real beauty products' by highlighting the people and processes that go into their production.
Industry Implications
1. Beauty and Personal Care - Beauty and personal care companies can showcase the hard work of their production teams in behind-the-scenes videos to build customer loyalty and a strong brand image.
2. Advertising and Marketing - Advertising and marketing firms can develop more inclusive campaigns that represent a diverse range of people and job titles, highlighting the value of underrepresented groups at a company.
3. Entertainment - Entertainment companies can partner with brands to produce behind-the-scenes videos that give viewers an inside look at the production processes of their favorite shows and films.
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