Field Roast's Beer-Infused Bratwurst is a Meatless Option
Laura McQuarrie — May 25, 2019 — Lifestyle
References: fieldroast & businesswire
In partnership with the Elysian Brewing Company, Field Roast created a beer-infused Bratwurst that is as artisanal and flavorful as its vibrant range of plant-based meat products. The Field Roast Bratwurst made with Elysian beer also features fresh ingredients like ground garlic, caramelized onions and caraway seeds. Additionally, the simply made vegan and vegetarian sausage is naturally colored and flavored and avoids the use of GMO ingredients and preservatives.
The inventive new beer-infused meatless sausage from Field Roast will be available for sale and sampling at Madison, Wisconsin's Brat Fest, which is held over Memorial Day weekend.
The demand for plant-based meat alternative sees brands disrupting timeless pairings like beer and sausages in creative ways.
The inventive new beer-infused meatless sausage from Field Roast will be available for sale and sampling at Madison, Wisconsin's Brat Fest, which is held over Memorial Day weekend.
The demand for plant-based meat alternative sees brands disrupting timeless pairings like beer and sausages in creative ways.
Trend Themes
1. Plant-based Meat Alternatives - Creating meatless sausages infused with unique ingredients like beer disrupts traditional meat products and appeals to the growing demand for plant-based alternatives.
2. Artisanal Vegan Options - Developing artisanal plant-based sausages with flavorful ingredients such as ground garlic, caramelized onions, and caraway seeds presents an opportunity to disrupt the vegan food industry with high-quality, gourmet options.
3. Avoidance of GMO Ingredients - Catering to the health-conscious market by making vegan and vegetarian sausages that are naturally colored and flavored while free from GMO ingredients and preservatives opens doors for disruptive innovation in the food industry.
Industry Implications
1. Plant-based Meat Alternatives - The plant-based meat alternative industry can explore beer-infused sausages as a unique and flavorful option to disrupt the traditional meat market.
2. Vegan Food - The vegan food industry can innovate by incorporating artisanal, gourmet vegan sausages made with ground garlic, caramelized onions, and caraway seeds into their product offerings.
3. Health-conscious Market - Catering to the health-conscious market by developing vegan and vegetarian sausages that are naturally colored and flavored while avoiding the use of GMO ingredients and preservatives can revolutionize the food industry.
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