This Beer Dispensing Device Made Networking More Enjoyable
Alyson Wyers — December 16, 2014 — Marketing
References: perfectfools & psfk
This beer dispensing device was designed to help avoid awkward silences at a European networking conference. When two phones were plugged in, the simultaneous charge resulted in flowing beer and flowing conversation between strangers.
Created by agency Hasan & Partners and built by their sister company Perfect Fools, the beer dispensing device was installed at Eurobest. The inspiring Helsinki event celebrated creativity in Europe. Powered by Raspberry Pi, the invention had a USB hub that detected when two mobile phones were being charged at the same time. Intended to make networking more fun, the interactive installation let delegates share a beer while they waited.
When people shared their location at the Hasan & Parters stand, a digital slot machine game was enabled as well.
Created by agency Hasan & Partners and built by their sister company Perfect Fools, the beer dispensing device was installed at Eurobest. The inspiring Helsinki event celebrated creativity in Europe. Powered by Raspberry Pi, the invention had a USB hub that detected when two mobile phones were being charged at the same time. Intended to make networking more fun, the interactive installation let delegates share a beer while they waited.
When people shared their location at the Hasan & Parters stand, a digital slot machine game was enabled as well.
Trend Themes
1. Interactive Networking - The beer dispensing device showcases the trend of using interactive installations to enhance networking experiences.
2. Social Engagement - The simultaneous beer flow encourages social interaction and engagement among conference delegates, reflecting a trend of fostering connections through shared experiences.
3. Smart Device Integration - The use of Raspberry Pi and USB hub to detect phone charging activities and enable the beer dispensing feature demonstrates the trend of integrating smart devices for innovative functionalities.
Industry Implications
1. Event Planning - Event planners can leverage interactive networking installations like the beer dispensing device to create unique and engaging experiences for attendees, attracting more participants and enhancing event satisfaction.
2. Hospitality - Bars, pubs, and restaurants can explore the concept of interactive beer dispensing devices to differentiate their establishments, offering customers a memorable and interactive drinking experience.
3. Technology - The use of Raspberry Pi and smart device integration in the beer dispensing device highlights the potential for innovative technology solutions in enhancing social interactions and entertainment experiences.
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