Cool Pile Makes Portable Beer Drinking On the Go a Reality
Itai Buenahora — April 7, 2014 — Special
Have you ever wanted to comfortably and portably take your beer with you to a sporting event or to hang out with friends? That is now a reality with the whimsically portable beer bellys from Cool Pile.
The BeerBelly consists of two parts -- the sling and the bladder. The sling is designed to fit individuals up to 6-feet, 8-inches, and the bladder holds up to 80 oz of beer. The sling is made of neoprene, and feels like skin to the touch under anything you wear. You can fit the beer or beverage of your choice in the custom shaped pouch in the sling, and you're good to go on your inebriated excursion!
Suiting both cold and hot beverages, the BeerBelly has a wide mouth for inserting ice for your Margaritas or what ever you may be sipping on, and it simplifies the cleaning process. The polyurethane bladder resembles a natural beer belly when it's under your clothes, serving as a stealth way to pack your brew.
The BeerBelly consists of two parts -- the sling and the bladder. The sling is designed to fit individuals up to 6-feet, 8-inches, and the bladder holds up to 80 oz of beer. The sling is made of neoprene, and feels like skin to the touch under anything you wear. You can fit the beer or beverage of your choice in the custom shaped pouch in the sling, and you're good to go on your inebriated excursion!
Suiting both cold and hot beverages, the BeerBelly has a wide mouth for inserting ice for your Margaritas or what ever you may be sipping on, and it simplifies the cleaning process. The polyurethane bladder resembles a natural beer belly when it's under your clothes, serving as a stealth way to pack your brew.
Trend Themes
1. Portable Drinking Devices - The development of discreet and portable drinking devices, like Cool Pile's BeerBelly, provide a disruptive innovation opportunity for the beverage industry.
2. Concealable Drinking Accessories - The rise of concealable drinking accessories, such as the neoprene sling that allows wearers to discreetly carry beverages, presents an opportunity for fashion and accessory designers to enter into the beverage market.
3. Innovative Beverage Dispensers - The popularity of Cool Pile's BeerBelly demonstrates a potential trend towards innovative beverage dispensers and alternate packaging solutions that could be leveraged by startups in the beverage industry.
Industry Implications
1. Beverage - The development of concealable drinking accessories like the BeerBelly demonstrates an opportunity for product innovation within the beverage industry.
2. Fashion - Companies that specialize in fashion and accessory design could create beverage-concealing products such as neoprene slings or custom shaped pouches for drinks.
3. Startup - There is potential for startups to innovate within the beverage industry by creating alternative packaging, dispensers, and drinking accessories, drawing inspiration from Cool Pile's BeerBelly
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