This Clever Beer Advertisement Makes Use Public Trees and Poles
Laura McQuarrie — October 11, 2014 — Marketing
References: thewurstoktoberfest & adsoftheworld
This creative beer advertisement for WURST Oktoberfest in Calgary makes use of paper, trees, poles or anything else cylindrical in form that can be used to form a giant beer stein.
Once wrapped around a tree or a post, it looks as though there is a giant beer can hanging out in public. To make the steins look as convincing as possible, a handle has also been included, and because it sticks out, this is practically asking people to pose and take a picture with the giant beer signs. Around the bottom of the beer ads is a small note date that notes when Oktoberfest is happening in Calgary, which has got to be way more effective than putting up a boring paper flyer with the same details.
Once wrapped around a tree or a post, it looks as though there is a giant beer can hanging out in public. To make the steins look as convincing as possible, a handle has also been included, and because it sticks out, this is practically asking people to pose and take a picture with the giant beer signs. Around the bottom of the beer ads is a small note date that notes when Oktoberfest is happening in Calgary, which has got to be way more effective than putting up a boring paper flyer with the same details.
Trend Themes
1. Clever Outdoor Advertising - Opportunity for brands to create creative advertisements using unconventional outdoor spaces.
2. Interactive Advertising - Potential for advertisements that encourage audience engagement and social sharing.
3. Effective Event Promotion - Innovative ways for event organizers to attract attention and increase attendance through eye-catching advertising.
Industry Implications
1. Advertising - Opportunity for ad agencies to offer unique and impactful advertising solutions.
2. Event Management - Event organizers can leverage creative advertising techniques to generate excitement and increase event attendance.
3. Promotional Products - Promotional product companies can explore new ways of incorporating interactive advertisements into their offerings.
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