McDonald's Sweden Created Outdoor Ads That Double as Bee Hotels
Laura McQuarrie — September 17, 2019 — Eco
References: mcdonalds & foodandwine
Bee populations around the world are being threatened due to the fact that bees simply have fewer places to live, which is why so many individuals and organizations are dedicated to building bee hotels. It's said that a third of the food we eat is all thanks to bees but 30% of the wild bee population in Sweden is threatened by extinction. To bring awareness and a potential solution to this problem, McDonald's Sweden is creating billboards that double as bee hotels.
The billboards have the potential to house thousands of bees and build biodiversity. While the forward-facing side of the billboards are lined with text, the reverse sides are lined with cozy homes for bees to return to time and time again.
As part of this initiative, McDonald's franchisees are being given the chance to order their own bee hotel boards and customize the messaging.
The billboards have the potential to house thousands of bees and build biodiversity. While the forward-facing side of the billboards are lined with text, the reverse sides are lined with cozy homes for bees to return to time and time again.
As part of this initiative, McDonald's franchisees are being given the chance to order their own bee hotel boards and customize the messaging.
Trend Themes
1. Bee Hotel Billboards - Creating billboards that serve as bee hotels to support bee populations and biodiversity.
2. Awareness Marketing - Using innovative advertising methods to bring attention to environmental issues and potential solutions.
3. Customizable Sustainability Initiatives - Offering franchisees the opportunity to personalize and participate in environmental initiatives.
Industry Implications
1. Outdoor Advertising - Outdoor advertising companies can explore the development of billboards that incorporate features to support biodiversity and address environmental concerns.
2. Hospitality and Tourism - Hotels and resorts can adopt similar initiatives by incorporating bee-friendly elements into their properties, such as providing habitats or installing bee hotels.
3. Food and Beverage - Restaurants and food brands can support bee populations by implementing sustainability practices, such as sourcing ingredients from bee-friendly farms and promoting bee conservation initiatives.
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