Target's Pillowfort Range Offers Furniture for Both Girls and Boys
M — February 9, 2016 — Art & Design
References: target & apartmenttherapy
Retail brand Target has put together a line of bedroom decor for kids that is gender neutral for both girls and boys. The line, entitled Pillowfort, is designed to offer pieces that is universal to a variety of personal styles and preferences without being labeled gender-specific. The collection will feature necessities from bedding to wall decor and accessories for the space.
The Pillowfort line features a total of 1,200 different items each with an androgynous aesthetic that can appeal to both male and female audiences depending on their personal tastes. None of the products will carry a "boy" or "girl" label, but the collection will feature blue and pink colors for either gender to enjoy. Items include fun throw pillows, tropical-themed decor and bright chairs.
Offering androgynous products geared to young consumers speaks to brands tailoring to parents looking to subtly educate their children to be acceptant of gender fluidity.
The Pillowfort line features a total of 1,200 different items each with an androgynous aesthetic that can appeal to both male and female audiences depending on their personal tastes. None of the products will carry a "boy" or "girl" label, but the collection will feature blue and pink colors for either gender to enjoy. Items include fun throw pillows, tropical-themed decor and bright chairs.
Offering androgynous products geared to young consumers speaks to brands tailoring to parents looking to subtly educate their children to be acceptant of gender fluidity.
Trend Themes
1. Gender-neutral Bedroom Decor - Creating bedroom decor that appeals to both boys and girls without being gender-specific presents an opportunity for retailers to tap into a growing demand for inclusive products.
2. Androgynous Aesthetic - Designing products with an androgynous aesthetic allows brands to cater to consumers who prefer a more gender-neutral style, opening up new market segments.
3. Education on Gender Fluidity - Developing products that subtly educate children about acceptance of gender fluidity provides brands with opportunities to support inclusive values while appealing to socially conscious parents.
Industry Implications
1. Retail - The retail industry can leverage the demand for gender-neutral bedroom decor by offering a wider range of inclusive products that cater to varying personal styles.
2. Home Decor - The home decor industry can capitalize on the trend of androgynous aesthetics by creating products that appeal to consumers seeking a more gender-neutral and versatile design.
3. Children's Products - The children's products industry can seize the opportunity to develop educational products that promote acceptance of gender fluidity, catering to socially conscious parents and creating positive impact.
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