Cuff Studio Presents the Common Ground at Offsite Online
Kalin Ned — May 25, 2020 — Art & Design
References: cuffstudio & dezeen
Cuff Studio's presentation at Offsite Online—the virtual show that is launched in collaboration with Sight Unseen and VDF—is rather interesting. Dubbed 'The Common Ground,' the capsule boasts two table silhouettes, a bench and armchair design, as well as a light. When developing the aesthetic for the pieces, Cuff Studio focused on balancing out the characteristics of traditional genders.
The furniture presents a juxtaposition of "angular architectural shapes," which are thought to bring masculine elements, and "playful, feminine touches." Through 'The Common Ground' project, Cuff Studio hopes to exhibit that it is possible "for contrasts to co-exist comfortably." This intent is not only meant to be exclusive in the category of design, but also to be applied to the wider social context.
Image Credit: Dezeen
The furniture presents a juxtaposition of "angular architectural shapes," which are thought to bring masculine elements, and "playful, feminine touches." Through 'The Common Ground' project, Cuff Studio hopes to exhibit that it is possible "for contrasts to co-exist comfortably." This intent is not only meant to be exclusive in the category of design, but also to be applied to the wider social context.
Image Credit: Dezeen
Trend Themes
1. Gender-balanced Furniture - Opportunity for furniture designers to create collections that balance masculine and feminine elements.
2. Virtual Shows - Opportunity to develop innovative platforms for showcasing products and connecting with customers in a digital format.
3. Blurring Traditional Categories - Opportunity to challenge and redefine traditional categories, such as gender, in design and beyond.
Industry Implications
1. Furniture Design - Opportunity for furniture designers to incorporate gender-balanced elements into their collections.
2. Event Management - Opportunity to create and manage virtual shows that provide a unique and engaging experience for exhibitors and attendees.
3. Societal Shifts - Opportunity to drive conversations and change societal perceptions by challenging traditional categories and promoting inclusivity.
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