The Become Career Infographic Compares Geeks and Hipsters
Kevin Young — June 27, 2012 — Marketing
References: becomecareer & becomecareer
In this Become Career infographic entitled 'Geek vs. Hipster,' viewers can see a funny comparison of the two styles.
Become Career has depicted hipsters as "dismissive" individuals who comb through mainstream media to find quirky appeals that are suitable while living in their vintage world. Geeks are illustrated and described as obsessive but their love is genuine.
In fashion, geeks aren't the trendiest and they're prone to wearing graphic tees, glasses and always sporting a messenger bag full of tech gear. Hipsters are always wearing skinny jeans or cut-offs, vintage attire with chest and facial hair blown out of proportion.
Become Career goes on to compare the two with movies, music and their everyday interests. Take a look at this comparison chart and see whether you fall under the hipster crew or the geek team.
Become Career has depicted hipsters as "dismissive" individuals who comb through mainstream media to find quirky appeals that are suitable while living in their vintage world. Geeks are illustrated and described as obsessive but their love is genuine.
In fashion, geeks aren't the trendiest and they're prone to wearing graphic tees, glasses and always sporting a messenger bag full of tech gear. Hipsters are always wearing skinny jeans or cut-offs, vintage attire with chest and facial hair blown out of proportion.
Become Career goes on to compare the two with movies, music and their everyday interests. Take a look at this comparison chart and see whether you fall under the hipster crew or the geek team.
Trend Themes
1. Geek Chic - Opportunity to create new fashion styles for geeks that break stereotypes and incorporate technology elements.
2. Subcultures - Opportunity to explore and represent subcultures in fashion and lifestyle, and create new marketing campaigns that cater to different groups.
3. Mixed Styles - Opportunity to create new hybrid styles that combine elements of different subcultures, creating new niche markets and unique fashion trends.
Industry Implications
1. Fashion - Opportunity for fashion industry to cater to different subcultures and identify new niche markets for fashion products and clothing.
2. Marketing & Advertising - Opportunity to create new marketing campaigns that cater to different subcultures and showcase the unique characteristics and preferences of various groups.
3. Technology & Lifestyle - Opportunity for tech companies to create new lifestyle products that cater to the needs and preferences of specific subcultures, including geeks and hipsters.
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