Undz & M Makes Fun of David Beckham's Campaign
Bertrand Dore — September 24, 2012 — Fashion
References: undz.org
If you did not see David Beckham's H&M underwear campaign already, this mock take version of it by Undz & M will give some idea of what the original looked like.
The MLS (Major League Soccer) superstar currently playing for the LA Galaxy is also known (maybe mainly) for his near-perfect body and contagious sex appeal. Undz, a Canadian underwear brand, are back again this time with their own version of the H&M underwear campaign. Undz decided to go with a body builder to replicate the pictures. This time, the model is larger than life and the text is attacking Beckham's own virility. Undz made this campaign to salute H&M's quality marketing and to share a laugh with men that can't compare to the soccer star's perfection.
The MLS (Major League Soccer) superstar currently playing for the LA Galaxy is also known (maybe mainly) for his near-perfect body and contagious sex appeal. Undz, a Canadian underwear brand, are back again this time with their own version of the H&M underwear campaign. Undz decided to go with a body builder to replicate the pictures. This time, the model is larger than life and the text is attacking Beckham's own virility. Undz made this campaign to salute H&M's quality marketing and to share a laugh with men that can't compare to the soccer star's perfection.
Trend Themes
1. Parody Marketing - Disruptive innovation opportunity: Brands can leverage parody marketing to create humorous campaigns that play off popular marketing trends or famous endorsements.
2. Body Positivity - Disruptive innovation opportunity: Brands can embrace body positivity by featuring diverse body types in their marketing campaigns, challenging traditional beauty standards.
3. Satirical Advertising - Disruptive innovation opportunity: Brands can utilize satirical advertising to bring attention to their products or services by poking fun at well-known campaigns or celebrities.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Fashion and apparel brands can explore comedic and satirical approaches to advertising to engage consumers and stand out in a crowded market.
2. Marketing and Advertising - Disruptive innovation opportunity: Marketing and advertising agencies can help brands create unique and humorous campaigns that capture attention and generate buzz.
3. Body Image and Wellness - Disruptive innovation opportunity: Body image and wellness brands can promote body positivity and challenge societal beauty standards through inclusive marketing and messaging.
6.7
Score
Popularity
Activity
Freshness
