'Mira' Simplifies the Process of Finding the Right Products
Laura McQuarrie — October 16, 2019 — Fashion
References: askmira & prnewswire
Mira is the name of a brand-new beauty search engine app that helps with product discovery and empowering consumers to make educated purchases. The newly launched mobile app is an all-in-one hub for locating the best products for one's needs and values, especially as the app highlights beauty items that are best suited to different skin types, cruelty-free and vegan, and provides a breakdown of ingredients that may be irritating.
As well as being a great tool for discovering popular products in different categories, Mira is also a place to connect with beauty lovers and locate the best deals on beauty products from major retailers.
Mira boasts a collection of over 65,000 beauty products and will only continue to grow to empower consumers of all different backgrounds and skin types.
As well as being a great tool for discovering popular products in different categories, Mira is also a place to connect with beauty lovers and locate the best deals on beauty products from major retailers.
Mira boasts a collection of over 65,000 beauty products and will only continue to grow to empower consumers of all different backgrounds and skin types.
Trend Themes
1. Personalized Beauty Recommendations - Opportunity for disruptive innovation in creating personalized beauty recommendations based on individual needs and values through search engine apps like Mira.
2. E-commerce Integration - Opportunity for disruptive innovation in integrating e-commerce features to allow users to purchase beauty products directly through search engine apps like Mira.
3. Community Building and Social Sharing - Opportunity for disruptive innovation in fostering community engagement and social sharing of beauty product reviews and recommendations within search engine apps like Mira.
Industry Implications
1. Beauty and Cosmetics - Opportunity for disruptive innovation in the beauty and cosmetics industry by leveraging search engine apps like Mira to reach and connect with a broader consumer base.
2. E-commerce and Retail - Opportunity for disruptive innovation in the e-commerce and retail industry by integrating search engine apps like Mira to boost sales and enhance the customer shopping experience.
3. Social Media and Networking - Opportunity for disruptive innovation in the social media and networking industry by capitalizing on the community-building and social sharing features of search engine apps like Mira to engage beauty enthusiasts.
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