Cherie's Platform Shares Personalized Content, Reviews & More
Laura McQuarrie — August 22, 2020 — Fashion
Cherie sets itself apart from other online beauty communities by being a mobile-first destination for consumers to find real reviews, personalized content, tutorials, solutions and more. The all-in-one app is a place to find the best of beauty, skincare and wellness, and tailoring one's experience on Cherie begins with taking a selfie. After users take and submit a photo of themselves, the app analyzes it to create a skin overview—officially called the Cherie Skin Report. With this information, Cherie helps consumers work with areas of concern, such as acne or fine lines.
On the mobile-first platform, users can get personalized recommendations to match their unique skin type and engage with others who have similar concerns, goals or tastes in products. On the beauty community, there are hundreds of thousands of reviews and thousands of brands to discover.
Image Credit: Cherie
On the mobile-first platform, users can get personalized recommendations to match their unique skin type and engage with others who have similar concerns, goals or tastes in products. On the beauty community, there are hundreds of thousands of reviews and thousands of brands to discover.
Image Credit: Cherie
Trend Themes
1. Mobile-first Beauty Communities - Disruptive innovation opportunity: Develop mobile-first beauty community platforms that offer personalized content, recommendations, and real reviews.
2. Personalized Skincare Analysis - Disruptive innovation opportunity: Create apps or platforms that use AI to analyze user selfies and provide personalized skincare recommendations based on skin concerns.
3. Social Networking for Beauty Enthusiasts - Disruptive innovation opportunity: Build specialized social networking platforms that connect beauty enthusiasts with similar concerns, goals, or product preferences.
Industry Implications
1. Beauty and Skincare - Disruptive innovation opportunity: Integrate technology into beauty and skincare products to offer personalized recommendations and solutions.
2. Mobile App Development - Disruptive innovation opportunity: Develop mobile apps with AI capabilities for skincare analysis and personalized beauty recommendations.
3. Social Media and Networking - Disruptive innovation opportunity: Create niche social networking platforms catered to specific interest groups, such as beauty enthusiasts.
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