Beautystack Helps Beauty Professionals Become Self-Supporting
Grace Mahas — May 23, 2019 — Fashion
References: beautystack & techcrunch
Beautystack, the beauty booking app, helps professionals in the industry become fiscally independent. The main user demographic for the app are beauty care enthusiasts from the Millennial or Gen Z generations. Beautystack has already gained considerable notice from international investors and recently announced £4 million in seed funding by Index Ventures.
The company was founded in 2017 by former salon owner, Sharmadean Reid, who was quickly joined by co-founders Dan Woodbury and Ken Lalobo. The beauty booking app was created in response to a need for easily bookable beauty treatments that users saw on social. Reid said, "Girls see millions of images of beauty treatments on social media and have no idea about who did it, how much it cost or what it even is.” The app lets users share treatments they got done and where. Beautystack also includes informative articles about trends in the industry.
Reid started her motivation for starting the app was in an effort close to gender pay gaps by giving beauty professionals a way to become self-supporting. With more and more industries transitioning to the digital world, it's no surprise the beauty industry followed.
The company was founded in 2017 by former salon owner, Sharmadean Reid, who was quickly joined by co-founders Dan Woodbury and Ken Lalobo. The beauty booking app was created in response to a need for easily bookable beauty treatments that users saw on social. Reid said, "Girls see millions of images of beauty treatments on social media and have no idea about who did it, how much it cost or what it even is.” The app lets users share treatments they got done and where. Beautystack also includes informative articles about trends in the industry.
Reid started her motivation for starting the app was in an effort close to gender pay gaps by giving beauty professionals a way to become self-supporting. With more and more industries transitioning to the digital world, it's no surprise the beauty industry followed.
Trend Themes
1. Digital Beauty Booking - The trend of digital beauty booking platforms like Beautystack presents opportunities for streamlined booking processes and improved accessibility to beauty treatments.
2. Millennial and Gen Z Beauty Enthusiasts - The growing demographic of millennial and Gen Z beauty enthusiasts fuels the demand for beauty booking apps, creating opportunities for targeted marketing and personalized beauty experiences.
3. Social Media-driven Beauty Trends - The influence of social media on beauty trends enables beauty booking apps like Beautystack to provide users with instant access to information, inspiration, and recommendations, presenting opportunities for personalized treatments and enhanced customer engagement.
Industry Implications
1. Beauty Booking Platforms - The rise of beauty booking platforms opens up opportunities for innovation in user experience, booking technology, and integration of augmented reality for virtual try-ons.
2. Beauty Industry - The beauty industry can leverage the digital beauty booking trend by integrating personalized beauty recommendations, building strong online presence, and creating unique social media campaigns to engage millennial and Gen Z consumers.
3. Digital Marketing and Advertising - Digital marketers and advertisers can tap into the social media-driven beauty trend by offering beauty influencers collaborations, social media advertising, and creative content creation to reach a targeted audience.
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