Benefit's Beauty Advent Calendar Dresses Up the Holiday Season
Laura McQuarrie — October 21, 2014 — Fashion
References: benefitcosmetics & thedieline
This year, the Benefit beauty advent calendar for 2014 takes inspiration from chocolate-filled countdowns, but offers treats that would be just as satisfying to those who love makeup.
The Candy-Coated Countdown calendar takes inspiration from a whimsical sweet shop and contains 24 surprises to keep Benefit fans looking their best throughout the holiday season. The calendar includes 24 of Benefit's best selling products from the past year, including products like High Beam, Ultra Plush Lip Gloss, BADgal Lash Mascara and Fakeup. If you enjoyed counting down to Christmas as a kid with a chocolate advent calendar, this is a fun way to continue the tradition as a grown-up and make it feel like it's truly Christmas every day of December.
The Candy-Coated Countdown calendar takes inspiration from a whimsical sweet shop and contains 24 surprises to keep Benefit fans looking their best throughout the holiday season. The calendar includes 24 of Benefit's best selling products from the past year, including products like High Beam, Ultra Plush Lip Gloss, BADgal Lash Mascara and Fakeup. If you enjoyed counting down to Christmas as a kid with a chocolate advent calendar, this is a fun way to continue the tradition as a grown-up and make it feel like it's truly Christmas every day of December.
Trend Themes
1. Beauty Advent Calendars - The rise of beauty advent calendars offers an opportunity for cosmetic brands to create unique holiday promotional campaigns.
2. Whimsical Packaging - The use of whimsical and playful packaging in cosmetic calendars presents an opportunity for brands to stand out and create a memorable customer experience.
3. Curated Product Selections - The trend of curating a collection of best-selling products in advent calendars allows brands to showcase their top products and drive sales during the holiday season.
Industry Implications
1. Cosmetics - The cosmetics industry can benefit from creating their own advent calendars to generate excitement and holiday sales.
2. Packaging - The packaging industry can offer innovative and whimsical solutions to cosmetic brands looking to create unique advent calendars.
3. Promotional Products - The promotional products industry can work with cosmetic brands to create customized advent calendars as a unique promotional tool.
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