Beautiful Feet Provides Footwear to Those Who Need it Most
Rebecca Byers — June 7, 2012 — Social Good
References: beautifulfeet.org
Beautiful Feet is a non-profit organization and a certified Made for Good brand that sells men and women's footwear and apparel, as well as stickers and unisex bracelets. Beautiful Feet supports its footwear initiative and its other projects through donations and the proceeds from its merchandise. Beautiful Feet also has a religious component, stating that spreading the Gospel of Christ is a key aspect of its humanitarian vision.
However, BF recognizes that there are many other areas and ways to help in addition to sending shoes and sandals to those living in dangerous and unsanitary conditions in developing nations. Other projects currently undertaken by Beautiful Feet include the Aqualife Project, which operates an orphanage in Flowers Bank, Belize in partnership with the Belizean Children’s Effort; the Mossy Foot Project, dedicated to education on and treatment and prevention of Podoconiosis ("Mossy Foot disease"); and saving children from abuse at La Chureca, a municipal dump outside Managua, Nicaragua.
Contact Information
Beautiful Feet website
Beautiful Feet on Facebook
Beautiful Feet on Twitter
However, BF recognizes that there are many other areas and ways to help in addition to sending shoes and sandals to those living in dangerous and unsanitary conditions in developing nations. Other projects currently undertaken by Beautiful Feet include the Aqualife Project, which operates an orphanage in Flowers Bank, Belize in partnership with the Belizean Children’s Effort; the Mossy Foot Project, dedicated to education on and treatment and prevention of Podoconiosis ("Mossy Foot disease"); and saving children from abuse at La Chureca, a municipal dump outside Managua, Nicaragua.
Contact Information
Beautiful Feet website
Beautiful Feet on Facebook
Beautiful Feet on Twitter
Trend Themes
1. Non-profit Footwear - The market for non-profit footwear could be explored by other organizations, providing an avenue for socially impactful and altruistic innovation.
2. Holistic Altruistic Branding - More businesses could adopt beautiful feet's comprehensive approach to altruistic branding, incorporating not just the product but also their organizational vision and values into the customer experience.
3. Religious Humanitarianism - Organizations could consider weaving religious doctrine into the core of their mission and values to encourage support from faith communities and contribute to the larger, global picture of religious humanitarianism.
Industry Implications
1. Footwear - The footwear industry could integrate non-profit models into their business structure as Beautiful Feet has done with their Made for Good brand.
2. Charitable Branding - The charitable branding industry could look to Beautiful Feet as a model for a comprehensive approach to social impact that supports multiple projects and causes.
3. Religious Non-profits - Religious non-profits may see an opportunity to integrate a faith-based practice into their work, as Beautiful Feet has done in their efforts to spread the Gospel of Christ while still maintaining a secular mission overall.
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