The Beats by Dre Offices Are More Sophisticated
Vasiliki Marapas — July 23, 2014 — Art & Design
References: bestorarchitecture & dezeen
Los Angeles studio Bestor Architecture designed the Beats by Dre offices. The finished headquarters, which sprawl over 105,000-square feet, are bursting with color and energy. Considering the brand has just been acquired by Apple, for the bargain price of $3 billion dollars, this is the perfect time for a change!
The architects sought to creat an elegant environment for all 650 of the Beats' employees. Bestor founder Barbara explained, "We steered clear of the 'fun and games' aesthetic that has been recently spoofed on HBO –- the whole dot com deal. I think office environments, Silicon Valley or not, can often be quite generic or overly branded and we really wanted to make a campus that felt diverse spatially."
The open-plan design has been punctuated with atrium and skylights that encourage the flow of natural light, creating a space that is collaborative and warm.
The architects sought to creat an elegant environment for all 650 of the Beats' employees. Bestor founder Barbara explained, "We steered clear of the 'fun and games' aesthetic that has been recently spoofed on HBO –- the whole dot com deal. I think office environments, Silicon Valley or not, can often be quite generic or overly branded and we really wanted to make a campus that felt diverse spatially."
The open-plan design has been punctuated with atrium and skylights that encourage the flow of natural light, creating a space that is collaborative and warm.
Trend Themes
1. Open-plan Office Design - Opportunities for designing open-plan office spaces that encourage collaboration and natural light flow.
2. Vibrant and Colorful Workplaces - Innovative designs that incorporate bursts of color and energy into office environments.
3. Elegant and Diverse Campus Design - Creating office campuses that promote diversity and a sense of elegance in the workplace.
Industry Implications
1. Architecture and Interior Design - Opportunities for architects and interior designers to create innovative and vibrant office spaces.
2. Technology and Electronics - The integration of innovative office design concepts for technology and electronics companies.
3. Human Resources and Workforce Management - Implementing diversity-focused design strategies for corporate campuses to promote a sense of elegance and inclusivity.
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