The Beatrice Oettinger 'Wild Clothes' Collection Comes From Nature's Leftovers
Marissa Brassfield — April 11, 2010 — Eco
References: artspotting.net & behance.net
I'm in love with the dresses made from detritus in the Beatrice Oettinger 'Wild Clothes' collection. Each miniature creation is comprised of nuts, berries, flower petals, twigs and other small found items to look just like a couture gown.
My favorite Beatrice Oettinger creation is the ball gown in the first image. I imagine Oettinger is the designer Tinkerbell would pick to prep for a formal occasion!
Implications - With the abundance of environmental coverage in the media, the demand for eco-friendly products is on the rise. Consumers desire products that have been constructed from natural products so that they can reduce their carbon footprints. Companies can cater to these green target markets by adopting eco-friendly practices into their production process.
My favorite Beatrice Oettinger creation is the ball gown in the first image. I imagine Oettinger is the designer Tinkerbell would pick to prep for a formal occasion!
Implications - With the abundance of environmental coverage in the media, the demand for eco-friendly products is on the rise. Consumers desire products that have been constructed from natural products so that they can reduce their carbon footprints. Companies can cater to these green target markets by adopting eco-friendly practices into their production process.
Trend Themes
1. Eco-friendly Products - Disruptive innovation opportunity: Companies can develop and market products made from natural materials to meet the rising demand for eco-friendly options.
2. Sustainable Fashion - Disruptive innovation opportunity: Fashion brands can explore using unconventional materials, such as detritus, to create unique and sustainable clothing pieces.
3. Green Target Markets - Disruptive innovation opportunity: Businesses can tap into the growing market of environmentally-conscious consumers by offering products that align with their values.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Fashion brands can incorporate eco-friendly practices and materials to create sustainable clothing options.
2. Retail - Disruptive innovation opportunity: Retailers can curate a selection of eco-friendly and sustainable products to cater to the green consumer market.
3. Manufacturing - Disruptive innovation opportunity: Manufacturers can develop innovative processes and techniques to create products from natural and recycled materials.
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