The Beatles and iTunes Join Forces for Limited Edition Albums
Kamal Musharbash — November 18, 2010 — Business
Beatles and iTunes have finally joined forces and released the band's hit music to the online world. The entire Beatles collection is up for grabs on the Apple iTunes store, available to all the Beatles fans.
The timing is right in light of John Lennon's 70th, and it has become a bold way to commemorate one of the biggest influences in lyrics of love, life, politics and music. Check out the iTunes store today and be prepared to bring back the days of old-school classics.
The timing is right in light of John Lennon's 70th, and it has become a bold way to commemorate one of the biggest influences in lyrics of love, life, politics and music. Check out the iTunes store today and be prepared to bring back the days of old-school classics.
Trend Themes
1. Digital Music Preservation - The collaboration between The Beatles and iTunes marks a trend of digitally preserving and releasing classic music for wider accessibility.
2. Limited Edition Online Music Sales - Limited edition digital music releases are becoming popular and profitable, providing a new avenue for generating revenue in the music industry.
3. Collaborations Between Music Industry Giants - Collaborations between music industry giants for exclusive online music releases provides both increased visibility and greater access to audiences.
Industry Implications
1. Music Industry - The limited edition online music sales trend provides an opportunity for established music industry players to generate revenue and expand their audience bases.
2. Online Music Retail - The digital preservation trend provides an opportunity for online music retailers to expand their catalogs and provide customers with access to rare and classic music.
3. Digital Marketing/advertising - The trend of exclusive, limited-edition online music releases presents a unique opportunity for targeted digital marketing campaigns and cross-promotion with brands and artists involved in the releases.
1.1
Score
Popularity
Activity
Freshness
