Bean There Coffee Company Brings the Drinker to the African Field
Erin Fox — February 19, 2013 — Social Good
References: facebook & beanthere.co.za
Connecting the consumer to a brand has never been as interactive as it is with Bean There Coffee Company. The collective allows its consumers to travel to the African fields where the beans are harvested from.
This strictly direct fair trade company gives all farmers just payment through an equal engagement agreement. Having this agreement allows for community growth, empowerment and sustainability. This brand argues that it produces the most luxurious type of coffee as it is roasted in small batches for a truly exclusive taste. With every cup of coffee comes the opportunity for someone to travel to Africa to see the company's work firsthand.
Contact Information
Bean There Coffee Company website
Bean There Coffee Company Facebook
Bean There Coffee Company Twitter
This strictly direct fair trade company gives all farmers just payment through an equal engagement agreement. Having this agreement allows for community growth, empowerment and sustainability. This brand argues that it produces the most luxurious type of coffee as it is roasted in small batches for a truly exclusive taste. With every cup of coffee comes the opportunity for someone to travel to Africa to see the company's work firsthand.
Contact Information
Bean There Coffee Company website
Bean There Coffee Company Facebook
Bean There Coffee Company Twitter
Trend Themes
1. Interactive Brand Experiences - Bean There Coffee Company allows consumers to travel to the African fields where the beans are harvested, creating an immersive and interactive brand experience.
2. Direct Fair Trade - Bean There Coffee Company ensures all farmers receive fair payment through an equal engagement agreement, disrupting traditional coffee supply chains.
3. Exclusive Small-batch Roasting - Bean There Coffee Company roasts their coffee in small batches, resulting in a truly exclusive taste and appealing to connoisseurs.
Industry Implications
1. Coffee Tourism - The opportunity to visit the African fields where coffee beans are grown creates new avenues for coffee tourism.
2. Fair Trade - Bean There Coffee Company's direct fair trade model disrupts the traditional fair trade industry by offering equal engagement agreements.
3. Artisanal Coffee Roasting - The small-batch roasting approach of Bean There Coffee Company opens up opportunities for artisanal coffee roasting businesses.
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