Animated Ads Projected Onto Buildings by Moving Car
Jeremy Gutsche — December 24, 2006 — Marketing
References: adrants
Want better placement for your ads? Why not beam animated ads onto buildings from a moving vehicle? That's what Holland's biggest chewing gum company did. The company, 'Sportlife,' beamed a cool movint skateboarder along a busy street. It looks like he is skateboarding on the buildings. Innovative and attention grabbing!
Implications - Who wouldn't remember seeing a virtual skater zip across storefronts and office windows above their heads? Instead of just presenting another advertising effort that is easily forgotten and overlooked, 'Sportlife' instead opted for an approach that was sure to resonate with its target audience. You have to hand it to them for being so willing to think outside of the box.
Implications - Who wouldn't remember seeing a virtual skater zip across storefronts and office windows above their heads? Instead of just presenting another advertising effort that is easily forgotten and overlooked, 'Sportlife' instead opted for an approach that was sure to resonate with its target audience. You have to hand it to them for being so willing to think outside of the box.
Trend Themes
1. Beamvertising - Projecting animated ads onto buildings from moving vehicles can increase brand recognition and engagement.
2. Mobile Outdoor Advertising - Using vehicles to project ads onto buildings presents opportunities for companies to reach their target audience in a unique and creative way.
3. Virtual Brand Experiences - Creating virtual experiences that interact with physical spaces can increase brand engagement and leave a lasting impact on consumers.
Industry Implications
1. Advertising - Using projection technology can disrupt traditional advertising methods and create unique, attention-grabbing campaigns.
2. Outdoor Media - Mobile outdoor advertising presents an opportunity to reach audiences in high-traffic areas where traditional media may not be as effective.
3. Consumer Goods - Creating virtual experiences can provide a new way for consumer goods companies to showcase their products and engage with customers.
5.9
Score
Popularity
Activity
Freshness
