The Lifesaving Society's Beach Art Piece Raises Awareness on Drowning
Laura McQuarrie — August 4, 2014 — Marketing
References: lifesavingsociety & adeevee
To bring the attention of swimmers to National Drowning Awareness Week in British Columbia, the Lifesaving Society set up a dramatic beach art installation. The installation was set up to commemorate people who drowned at the beach and it did so in the form of a sobering series of snow angels made with sand.
Each one of the 'Angels of the Water' is named on a plaque, helping to bring a realness to the awareness stunt, proving that people do die from drowning. The rows upon rows of angels lined up on the beach is a poignant way to remind people to stay safe, as well as one that's respectful to the beach and the environment, since the silhouettes will be washed away when the tide rolls in.
Each one of the 'Angels of the Water' is named on a plaque, helping to bring a realness to the awareness stunt, proving that people do die from drowning. The rows upon rows of angels lined up on the beach is a poignant way to remind people to stay safe, as well as one that's respectful to the beach and the environment, since the silhouettes will be washed away when the tide rolls in.
Trend Themes
1. Beach Safety Awareness - Opportunities for companies to create innovative technology and campaigns to educate people on water safety.
2. Memorial Installations - A potential for artists and designers to create somber beach installations and memorials for those lost to drowning.
3. Art for Social Awareness - A growing trend of using art installations to promote social change and address important issues.
Industry Implications
1. Non-profits - Opportunities for advocacy groups and non-profits to use powerful art installations to raise awareness about drowning prevention.
2. Tourism - Hotels, resorts and travel companies can take a lead in promoting water safety to highlight their commitment to guest wellbeing.
3. Art and Design - Artists and designers have an opportunity to use art and design to raise awareness and educate people on drowning prevention.
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