Jeremy Gutsche — April 3, 2006 — Naughty
References: adrants & boingboing.net
Quebec ad agency Carte Blance has launched an S & M themed campaign to promote laser hair removal. The ads vividly convey that laser hair removal is a less painless endeavour than waxing. The ads are for Priciderm.
Implications - What makes advertising like this so effective is that it doesn't require tons of text in order to convey its intended message. Instead of relying on plenty of exposition, ads such as this one utilize visceral imagery in order to make sure as little is lost in translation as possible. Fascinating images resonate more easily with viewers and are easier to remember then slogans and paragraphs, so using them whenever possible is a smart move for any ad firm to employ.
Implications - What makes advertising like this so effective is that it doesn't require tons of text in order to convey its intended message. Instead of relying on plenty of exposition, ads such as this one utilize visceral imagery in order to make sure as little is lost in translation as possible. Fascinating images resonate more easily with viewers and are easier to remember then slogans and paragraphs, so using them whenever possible is a smart move for any ad firm to employ.
Trend Themes
1. Visceral Advertising - Exploration of visceral imagery to convey message in the advertising industry
2. Shockvertising - Use of shocking or provocative themes in advertising campaigns
3. Controversial Advertising - Exploration of controversial themes in advertising campaigns
Industry Implications
1. Beauty and Personal Care - Disruptive innovation opportunity: exploring new and creative advertising methods to promote products in the beauty and personal care industry
2. Advertising and Marketing - Disruptive innovation opportunity: pushing the boundaries and exploring new and provocative themes in advertising and marketing campaigns
3. Fashion and Lifestyle - Disruptive innovation opportunity: exploring new and creative themes in fashion and lifestyle advertising campaigns
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