The BC Children’s Hospital Foundation Campaign Asks for More Room
Meghan Young — February 28, 2013 — Marketing
References: thisisda.re & ibelieveinadv
Cramped quarters is not what a parent would want to subject their sick child to, but that is exactly what they have to do according to the BC Children’s Hospital Foundation ad campaign. It reads, "We have half the space we need." This is illustrated by a small room--in which doctors and patients are pretty much on top of each other--captured in a much bigger room, one that would provide more adequate.
The BC Children’s Hospital Foundation ad campaign was cleverly conceived and executed by Dare, an ad agency based in Vancouver, Canada. Art directed by Addie Gillespie and Mia Thomsett with creative direction by Rob Sweetman and Bryan Collins, it urges people to donate to GiveSpace.ca so that the hospital can raise enough funds to build a new bigger one.
The BC Children’s Hospital Foundation ad campaign was cleverly conceived and executed by Dare, an ad agency based in Vancouver, Canada. Art directed by Addie Gillespie and Mia Thomsett with creative direction by Rob Sweetman and Bryan Collins, it urges people to donate to GiveSpace.ca so that the hospital can raise enough funds to build a new bigger one.
Trend Themes
1. Larger Medical Facilities - The BC Children's Hospital Foundation campaign highlights the need for bigger hospitals, creating opportunities for the development of larger medical facilities to address overcrowding issues.
2. Improved Patient Experience - The cramped operating room ads emphasize the importance of providing more spacious and comfortable environments for patients, which presents opportunities for disruptive innovation in patient-centric healthcare solutions.
3. Fundraising Through Creative Campaigns - The BC Children's Hospital Foundation campaign showcases the effectiveness of creative advertising campaigns in driving donations and presents opportunities for other organizations to raise funds through innovative approaches.
Industry Implications
1. Healthcare - The cramped operating room ads highlight the need for innovation in the healthcare industry to address overcrowding and improve patient experiences through the development of larger and more advanced medical facilities.
2. Advertising - The BC Children's Hospital Foundation campaign demonstrates the power of impactful advertising to raise funds, inspiring disruptive innovation in the advertising industry to create compelling campaigns that drive donations for charitable causes.
3. Non-profit - The success of the BC Children's Hospital Foundation campaign in raising awareness and funds presents opportunities for other non-profit organizations to leverage creative campaigns to support their causes and achieve their fundraising goals.
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