The Baynote 'Joy of Clicking' Examines Virtual Consumers
Sarah Nazim — August 22, 2012 — Pop Culture
The Baynote 'Joy of Clicking' examines virtual consumers' preferences when it comes to online shopping. Due to the increased use of online mediums for purchases, it is crucial for retailers to create user-friendly sites in order to enable a convenient and pleasant experience.
According to this study, 75 million people engage in online purchasing, and 50% of them make one to two purchases, while the other fifty percent purchase anywhere from three to six or more items.
The increased use of smartphones has also led to purchases being made via mobile devices, in fact, eight percent of users are using this medium. It is no surprise to hear that 86 percent of online shoppers are happy with their experiences. Factors such as free shipping and special online discounts make it an attractive option.
According to this study, 75 million people engage in online purchasing, and 50% of them make one to two purchases, while the other fifty percent purchase anywhere from three to six or more items.
The increased use of smartphones has also led to purchases being made via mobile devices, in fact, eight percent of users are using this medium. It is no surprise to hear that 86 percent of online shoppers are happy with their experiences. Factors such as free shipping and special online discounts make it an attractive option.
Trend Themes
1. Increased Online Purchasing - There is a growing demand for online shopping, with millions of people engaging in online purchasing, creating opportunities for retailers to capitalize on this trend and cater to the needs of virtual consumers.
2. Mobile Commerce - With the rise of smartphone usage, an increasing number of purchases are being made through mobile devices, presenting a disruptive innovation opportunity for businesses to optimize their mobile platforms and provide a seamless shopping experience.
3. Customer Satisfaction and Convenience - The high satisfaction rate among online shoppers highlights the importance of retailers focusing on user-friendly sites, offering free shipping, and providing special online discounts to enhance convenience and attract customers.
Industry Implications
1. E-commerce - The e-commerce industry is experiencing significant growth due to the increased demand for online shopping, presenting businesses with opportunities to leverage cutting-edge technologies and innovative strategies for seamless online retail experiences.
2. Mobile Technology - The mobile technology industry has the potential to disrupt traditional retail channels as more people make purchases through mobile devices, creating opportunities for businesses to develop mobile-friendly platforms and innovative payment solutions.
3. Logistics and Delivery - The logistics and delivery industry plays a critical role in the success of online shopping, offering opportunities for disruptive innovation in the areas of last-mile delivery optimization, tracking systems, and efficient supply chain management.
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