'Battleground Voters: A Sticking Point for President Obama' Infographic
Jennifer Gosnell — July 31, 2012 — Pop Culture
References: visual.ly
The 'Battleground Voters: A Sticking Point for President Obama' infographic takes a look at the current economic and political climate and susses them out against the viewpoints of voters within the battleground states (states that are traditionally middle ground between the right and left). These states include Colorado, Florida, Iowa, Michigan, North Carolina, New Mexico, Nevada, Ohio, Pennsylvania, Virginia and Wisconsin.
Battleground state voters overwhelmingly prioritize economic issues -- over those of social issues and security -- in this infographic. More than the national average, the battleground voters believe that the United States is still in an economic recession. While they may be the split point between the two parties, 51% of battleground voters believe that Obama has had an unfavorable Presidency, in comparison to the 46% of the national average.
Battleground state voters overwhelmingly prioritize economic issues -- over those of social issues and security -- in this infographic. More than the national average, the battleground voters believe that the United States is still in an economic recession. While they may be the split point between the two parties, 51% of battleground voters believe that Obama has had an unfavorable Presidency, in comparison to the 46% of the national average.
Trend Themes
1. Battleground State Economics - The trend of prioritizing economic issues in battleground states presents opportunities for disruptive innovation in sectors related to job creation, innovation, and economic growth.
2. Voter Sentiment Analysis - The trend of analyzing voter sentiment in battleground states presents opportunities for disruptive innovation in fields related to data analysis, predictive modeling, and targeted messaging.
3. Political Infographics - The trend of using infographics to present political data presents opportunities for disruptive innovation in graphic design, data visualization, and storytelling.
Industry Implications
1. Data Analytics - The data-driven focus of the infographic and voter sentiment analysis trend presents opportunities for disruptive innovation in the data analytics industry.
2. Graphic Design - The use of infographics as a means to visually present political data presents opportunities for disruptive innovation in the graphic design and information design industries.
3. Marketing and Advertising - The trend towards targeted messaging and voter sentiment analysis presents opportunities for disruptive innovation in the marketing and advertising industries.
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