This Duracell Battery Advertisement Shows Toys That Live Forever
Laura McQuarrie — July 16, 2015 — Marketing
References: duracell & creativecriminals
As part of a new battery advertisement print campaign from Duracell, the brand is boasting the longevity it brings to the life of a child's toy. This is done by depicting beloved childhood icons like Hello Kitty, wind-up robots and cymbal-banging monkey toys as skeleton figures.
In the past, there have been several artists who have imagined what lies under the skin of these infamous characters, capturing consumer fascination with strange anatomical models that vary drastically from the familiar human one.
Although the battery advertisements could have easily taken a very dark twist, the Duracell posters are still quite lighthearted, especially since these nostalgic toys are at the forefront of the brand's print marketing efforts.
In the past, there have been several artists who have imagined what lies under the skin of these infamous characters, capturing consumer fascination with strange anatomical models that vary drastically from the familiar human one.
Although the battery advertisements could have easily taken a very dark twist, the Duracell posters are still quite lighthearted, especially since these nostalgic toys are at the forefront of the brand's print marketing efforts.
Trend Themes
1. Strange Anatomical Models - Opportunity to create unique and intriguing products that reimagine familiar characters with a twist of anatomy.
2. Lighthearted Nostalgia Marketing - Opportunity to leverage childhood nostalgia in advertising campaigns, creating positive and relatable brand experiences.
3. Longevity and Durability - Opportunity to promote the longevity and durability of products, emphasizing their value and reliability.
Industry Implications
1. Toy Manufacturing - Disruptive innovation in toy manufacturing by designing anatomically unique characters that capture consumer fascination.
2. Advertising and Marketing - Disruptive innovation in advertising and marketing by incorporating lighthearted nostalgia to create memorable brand experiences.
3. Battery Manufacturing - Disruptive innovation in battery manufacturing by highlighting the longevity and durability of products as key selling points.
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