Bathing Ape Expands Its Empire with Playing Cards
Matt Ho — January 6, 2011 — Pop Culture
References: hypebeast & rubyhornet
Popular Japanese brand A Bathing Ape is well-known for its line of clothes and accessories. Now it's expanding its empire with a set of playing cards.
A Bathing Ape is collaborating with well-known card manufacturer Bicycle, which pretty much guarantees that the product will be of top quality. The playing cards are expected to be released in its 2011 spring lifestyle collection.
Implications - In the past, industries were used to sticking with what they're good at; but since then, many have branched out. Fashion brands putting their stamp on playing cards and car companies designing laptops are just a few of the examples of businesses looking to expand their empire. With consumers demanding variety, companies can try to go outside their comfort zone by creating different products that appeal to a whole new demographic.
A Bathing Ape is collaborating with well-known card manufacturer Bicycle, which pretty much guarantees that the product will be of top quality. The playing cards are expected to be released in its 2011 spring lifestyle collection.
Implications - In the past, industries were used to sticking with what they're good at; but since then, many have branched out. Fashion brands putting their stamp on playing cards and car companies designing laptops are just a few of the examples of businesses looking to expand their empire. With consumers demanding variety, companies can try to go outside their comfort zone by creating different products that appeal to a whole new demographic.
Trend Themes
1. Fashion Brands Expanding - Fashion brands like A Bathing Ape are diversifying their product offerings to appeal to a wider audience.
2. Collaborations with Well-known Manufacturers - Partnerships with established manufacturers, like Bicycle, can ensure the quality of new products.
3. Demand for Variety - Consumers are seeking a diverse range of products, giving companies the opportunity to explore new markets.
Industry Implications
1. Fashion - Fashion brands can explore expanding into new product categories to tap into new markets.
2. Card Manufacturing - Collaborations with fashion brands and other industries can create new opportunities for card manufacturers like Bicycle.
3. Consumer Goods - With consumer demand for variety, companies in the consumer goods industry can develop innovative products to capture new markets.
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