BAPE and Razer Join Forces on a Gaming Ape Collection
BAPE works in collaboration with Razer on a new capsule entitled A Gaming Ape that is packed with exclusive apparel designs along with gaming items as well.
Razer's Associate Director of Business Development Addie Tan speaks about the new collection, stating that “Riding on the success of our first partnership, we knew we had a high benchmark to meet, so we prioritized going above and beyond for our community with this new collection [...] This time we are really giving our fans more designs, more colorways, and more innovation. This summer, expect to turn some heads in the limited edition A Gaming Ape collection which truly straddles the two worlds of gaming and fashion.” Some of the highlights in the new range include the special M2 BAPE STA sneakers that have the shark emblem at the soles and the triple-headed snake logo printed on the shoe.
Image Credit: BAPE, Razer
Razer's Associate Director of Business Development Addie Tan speaks about the new collection, stating that “Riding on the success of our first partnership, we knew we had a high benchmark to meet, so we prioritized going above and beyond for our community with this new collection [...] This time we are really giving our fans more designs, more colorways, and more innovation. This summer, expect to turn some heads in the limited edition A Gaming Ape collection which truly straddles the two worlds of gaming and fashion.” Some of the highlights in the new range include the special M2 BAPE STA sneakers that have the shark emblem at the soles and the triple-headed snake logo printed on the shoe.
Image Credit: BAPE, Razer
Trend Themes
1. Gaming-fashion Crossovers - Collaborations between gaming brands and fashion labels are growing, opening opportunities for innovative designs and products that blend the two worlds.
2. Limited Edition Collectibles - The popularity of limited edition gaming-themed apparel and accessories is on the rise as fans seek unique and exclusive items to add to their collections.
3. Digital-to-physical Brand Extensions - Gamers are extending their brand loyalty beyond the screen with physical, wearable products that reflect their gaming identities and fandoms.
Industry Implications
1. Gaming - The gaming industry can further expand its reach and engage with fans by collaborating with fashion brands on exclusive merchandise.
2. Fashion - Fashion brands can tap into the growing gaming culture market by creating apparel and accessories that appeal to gamers and reflect their interests.
3. Collectibles - The market for limited edition and exclusive gaming-themed collectibles can be capitalised on by brands and retailers who cater to this growing fan-base.
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