The 'Basketball Platform' from PUMA Now Comes in Beige and Powder Blue
Riley von Niessen — January 24, 2017 — Fashion
References: urbanoutfitters & hypebae
With spring fast-approaching, PUMA released two fresh versions of its 'Basketball Platforms' in seasonal colorways.
Both are completely monochrome, as everything from the laces, uppers and soles are colored identical hues. One version is a light tone in beige and the other is an attractive hue of powder blue. PUMA's branding appears rather minimally on the Basketball Platforms, as just an imprint of its name is included on the tongues and on the sides.
Additional branding is included on the inner soles and its classic Formstripe is featured on the sides in suede -- helping to supply the sneakers with a bit of textural contrast. Both versions can currently be picked up from retailers such as Urban Outfitters.
Both are completely monochrome, as everything from the laces, uppers and soles are colored identical hues. One version is a light tone in beige and the other is an attractive hue of powder blue. PUMA's branding appears rather minimally on the Basketball Platforms, as just an imprint of its name is included on the tongues and on the sides.
Additional branding is included on the inner soles and its classic Formstripe is featured on the sides in suede -- helping to supply the sneakers with a bit of textural contrast. Both versions can currently be picked up from retailers such as Urban Outfitters.
Trend Themes
1. Monochrome Colorways - The trend of monochrome colorways in fashion offers disruptive innovation opportunities for brands to create minimalist and cohesive designs.
2. Minimalist Branding - The trend of minimalist branding in sneakers presents disruptive innovation opportunities for companies to focus on subtle branding elements that create a clean and sleek aesthetic.
3. Textural Contrast - The trend of incorporating textural contrast in sneakers opens up disruptive innovation opportunities for brands to experiment with different materials and textures to create visually appealing designs.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of monochrome colorways to create stylish and versatile clothing and accessories.
2. Footwear - The footwear industry can capitalize on the trend of minimalist branding to create sleek and minimalist sneakers that appeal to consumers seeking a clean aesthetic.
3. Retail - The retail industry can tap into the trend of textural contrast in sneakers by curating a diverse selection of footwear that offers a variety of textures and materials.
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