APPLEBUM's Basketball Belt is Nothing But Net
Robyn Currie — March 14, 2010 — Fashion
References: applebum.jp & freshnessmag
I love belts. There is something about truly using what belt loops were made for to make you feel like a real person. A whole person, even spiritually. So I am all about APPLEBUM's Basketball belt.
This baby is textured to look and feel like a basketball, with the interior made out of durable leather. All of the hardware is matte black, so it perfectly accents the orange color of the Basketball belt.
Implications - Broadcasting your passions and ambitions on your sleeve has become a standard function of fashion these days. With an all too evident rise in interest-driven clothing, as opposed to brand-driven clothes, a belt with texture that resembles a basketball is the perfect product for a fan of the sport. With a little imagination, this idea could be expanded to include all sports and activities.
This baby is textured to look and feel like a basketball, with the interior made out of durable leather. All of the hardware is matte black, so it perfectly accents the orange color of the Basketball belt.
Implications - Broadcasting your passions and ambitions on your sleeve has become a standard function of fashion these days. With an all too evident rise in interest-driven clothing, as opposed to brand-driven clothes, a belt with texture that resembles a basketball is the perfect product for a fan of the sport. With a little imagination, this idea could be expanded to include all sports and activities.
Trend Themes
1. Interest-driven Clothing - Opportunity to tap into customer interests rather than just brand affiliations.
2. Sports-inspired Accessories - Increasing demand for fashion accessories that reflect passions and hobbies.
3. Textured Fashion - Growing trend of incorporating tactile elements into clothing and accessories.
Industry Implications
1. Fashion Accessories - Opportunity to create accessories that reflect customer interests and hobbies.
2. Sports Merchandise - Opportunity to expand product offerings beyond traditional jerseys and fan merchandise.
3. Leather Goods - Increasing demand for durable, high-quality materials in fashion accessories.
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