Basilica Block Party Ties Religion and Music Through Advertising
Allison Love — July 17, 2010 — Marketing
References: youtube & notcot.org
The Basilica Block Party is a radio station who went to extreme measures to talk to God. They've painted an ad onto the roof of a building that reads, "Dear God, Forgive us for the whole 'Hammer Pants' thing and we'll put on a killer show."
It's a pretty innovative way to advertise, but I'm not entirely sure who they were targeting, as not many people would be able to see the Basilica Block Party ad from the top of the building.
It's a pretty innovative way to advertise, but I'm not entirely sure who they were targeting, as not many people would be able to see the Basilica Block Party ad from the top of the building.
Trend Themes
1. Religious-themed Advertising - Opportunity for companies to experiment on making use of religious context in their advertising campaigns.
2. Innovative Outdoor Advertising - New ways of promoting products or services by utilizing unconventional forms of outdoor advertising.
3. Cross-industry Collaboration - Potential for industries with different niches to join forces to create unique campaigns such as combining music and religion in an advertisement.
Industry Implications
1. Music Industry - Opportunity for musicians and music companies to utilize religious themes in their music and marketing materials.
2. Advertising Industry - Innovative marketing campaigns that disrupt traditional advertising methods like Basilica Block Party's rooftop ad.
3. Religion Industry - Challenge for religious organizations to make creative marketing strategies that effectively promote their message.
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