'Basic Space' Connects Consumers to Influencer-Curated Goods
Laura McQuarrie — March 12, 2019 — Tech
References: basic.space & prnewswire
Basic Space is now being introduced as a curated marketplace where users can find everything from vintage fashion and pre-owned luxury goods to other exclusive products from influencers. The newly launched iOS and web app includes curated selections from individuals like Sophia Amoruso and Steve Aoki. To ensure the quality and authenticity of goods in circulation, the influencers are selected by invite only.
Some of the goods that can be found on the app include limited-edition sneakers, rare vinyl records and even pieces of furniture. Basic Space appeals to consumers of today who are passionate about discovering unique new products from trusted sources, with a perspective on sustainability that emphasizes used goods that are already in circulation.
Some of the goods that can be found on the app include limited-edition sneakers, rare vinyl records and even pieces of furniture. Basic Space appeals to consumers of today who are passionate about discovering unique new products from trusted sources, with a perspective on sustainability that emphasizes used goods that are already in circulation.
Trend Themes
1. Curated Marketplace Apps - The trend of curated marketplace apps presents an opportunity for businesses to connect consumers with influencer-curated goods, providing a unique and personalized shopping experience.
2. Influencer-curated Products - The rise of influencer-curated products offers businesses the chance to collaborate with influencers to promote exclusive and authentic goods, tapping into their loyal fanbase and gaining credibility.
3. Sustainable Shopping - The increasing popularity of sustainable shopping creates opportunities for businesses to offer used goods and emphasize the importance of eco-friendly consumption.
Industry Implications
1. E-commerce - The e-commerce industry can leverage curated marketplace apps to offer consumers a seamless online shopping experience while featuring influencer-curated products.
2. Fashion - The fashion industry can tap into the influencer-curation trend to create exclusive clothing lines and collections in collaboration with trusted influencers, attracting fashion-conscious consumers.
3. Retail - The retail industry can benefit from the sustainable shopping trend by integrating second-hand or recycled products into their offerings, appealing to environmentally-conscious consumers.
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