Walmart Debuted the 'Hyper E-Ride' Affordable $1498 Mountain Bike
Colin Smith — July 6, 2022 — Autos
Walmart debuted a new micro-mobility product aimed at entry-level mountain bikers who want electric motor assistance, the 'Hyper E-Ride.' This is an ultra-affordable $1,498 USD bike competing in a market where most options begin at $2,500. Despite this, the Hyper E-Ride boasts a powerful 36-volt, 250-watt motor for pedal assistance, supplied by a 36-volt lithium-ion battery.
These two components result in the Hyper E-Ride achieving a maximum range of roughly 20 miles, and a top speed that fluctuates based on the pedaling abilities of the rider. With the Hyper E-Ride, Walmart focused on creating an enjoyable, easy-to-adopt experience by giving the bike fat grippy tires, a sturdy frame, and just enough pedal assistance to remove the hassle of pedaling uphill.
Image Credit: Walmart
These two components result in the Hyper E-Ride achieving a maximum range of roughly 20 miles, and a top speed that fluctuates based on the pedaling abilities of the rider. With the Hyper E-Ride, Walmart focused on creating an enjoyable, easy-to-adopt experience by giving the bike fat grippy tires, a sturdy frame, and just enough pedal assistance to remove the hassle of pedaling uphill.
Image Credit: Walmart
Trend Themes
1. Affordable E-bikes - There is a disruptive innovation opportunity for manufacturing companies to create high-quality and affordable e-bikes for the mass market.
2. Micro-mobility - There is a disruptive innovation opportunity for transportation companies to expand their product offerings to include more affordable and accessible micro-mobility options for consumers.
3. Entry-level Mountain Biking - There is a disruptive innovation opportunity for outdoor recreation companies to offer more affordable and inclusive products that cater to entry-level mountain bikers.
Industry Implications
1. Retail - Walmart's successful launch of the affordable Hyper E-Ride bike indicates that retail companies can capitalize on the demand for high-quality, yet affordable e-bikes.
2. Manufacturing - Manufacturing companies have an opportunity to improve their production processes and create more affordable e-bikes that are accessible to a wider range of consumers.
3. Transportation - Transportation companies can explore the creation of more affordable micro-mobility options, such as e-bikes, to offer consumers more accessible and environmentally-friendly transportation alternatives.
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