The Baruel Foot Deodorant Campaign is Dark and Lonely
Meghan Young — August 14, 2012 — Marketing
References: zmais.br & ibelieveinadv
The scenarios put forth in the Baruel Foot Deodorant campaign may seem hilariously extreme, but body odor, especially smelly feet, is no joke. Lonely birthdays, job firings and dumped boyfriends are just some of the repercussions of this affliction. Nevertheless, the campaign does have a great suggestion, "Get rid of the smelly feet before the others get rid of you."
The Baruel Foot Deodorant campaign was created by Sao Paolo-based ad agency Z+ Comunicação. Art directed by Elias Carmo with creative direction by Manoel Zanzoti, the print ads were illustrated by Up Ilustração, photographed by Marcelo Ribeiro and expertly retouched by Pamplace. Dark and miserable, there is nevertheless a light at the end of the tunnel in this campaign.
The Baruel Foot Deodorant campaign was created by Sao Paolo-based ad agency Z+ Comunicação. Art directed by Elias Carmo with creative direction by Manoel Zanzoti, the print ads were illustrated by Up Ilustração, photographed by Marcelo Ribeiro and expertly retouched by Pamplace. Dark and miserable, there is nevertheless a light at the end of the tunnel in this campaign.
Trend Themes
1. Interactive Advertising - Feet-controlled marionette ads are a unique form of interactive advertising that can engage consumers and increase brand awareness.
2. Health and Wellness - The Baruel Foot Deodorant campaign highlights the importance of good personal hygiene and addresses a common health issue that affects many people.
3. Humorous Marketing - The use of humorous and extreme scenarios in the Baruel Foot Deodorant ads can create a memorable and share-worthy marketing campaign.
Industry Implications
1. Personal Care - The Baruel Foot Deodorant campaign is a disruptive innovation in the personal care industry by promoting a specific solution for a common problem.
2. Advertising and Marketing - Feet-controlled marionette ads are an innovative approach to advertising that can be utilized in various marketing campaigns.
3. Illustration and Photography - The use of illustration and photography in the Baruel Foot Deodorant campaign demonstrates the importance of visual content in marketing.
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