The Barratt Strawberry Sherbet Fountain is a New Twist on a Classic
Michael Hemsworth — October 3, 2019 — Marketing
References: tangerineuk.net & talkingretail
The Barratt Strawberry Sherbet Fountain has been created by Tangerine Confectionery as a new version of its classic product variety that will offer consumers a way to relive their childhood in a tasty way. The product comes as a strawberry-flavored alternative to the original liquorice variety that is sure to be a hit with those who grew up with the original version. The product has been announced alongside the Barratt Wham Softies, which is another retro-inspired canid that is a soft, sour twist on the original chew bar.
The Barratt Strawberry Sherbet Fountain and the Barratt Wham Softies was explained further by Marketing and Category Director at Tangerine Confectionery Russell Tanner who said, "Both new launches perfectly tap into the well-documented ‘kidulting’ trend – where adults enjoy embracing their inner-child with the sweets they remember from their youth and then creating new memories with their children. Our modern variations of classics offer something new for loyal consumers who have loved the brands for years, while also engaging new confectionery fans. And with strawberry currently the number one selling sweets flavour and the soaring popularity of sour confectionery – we’re confident that both product launches will become best sellers within the Barratt family.”
The Barratt Strawberry Sherbet Fountain and the Barratt Wham Softies was explained further by Marketing and Category Director at Tangerine Confectionery Russell Tanner who said, "Both new launches perfectly tap into the well-documented ‘kidulting’ trend – where adults enjoy embracing their inner-child with the sweets they remember from their youth and then creating new memories with their children. Our modern variations of classics offer something new for loyal consumers who have loved the brands for years, while also engaging new confectionery fans. And with strawberry currently the number one selling sweets flavour and the soaring popularity of sour confectionery – we’re confident that both product launches will become best sellers within the Barratt family.”
Trend Themes
1. Retro-inspired Treats - Creating new versions of classic candies taps into the 'kidulting' trend and appeals to nostalgic consumers.
2. Flavor Variations - Developing new flavors for classic candy products, such as strawberry instead of liquorice, offers consumers a fresh twist.
3. Sour Confectionery - Capitalizing on the growing popularity of sour candies presents opportunities for creating unique and modern sweets.
Industry Implications
1. Confectionery - The confectionery industry can embrace the 'kidulting' trend by revamping classic candies and introducing new flavor options.
2. Food and Beverage - The food and beverage industry can explore the potential of developing sour confectionery products to cater to the rising demand for this taste profile.
3. Marketing and Advertising - Marketing agencies and advertisers can leverage the nostalgia factor by promoting retro-inspired treats and highlighting their appeal to both existing and new consumers.
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