Barneys' ‘Have a Foodie Holiday' Campaign is Decadent and Se
Summer Luu — November 5, 2010 — Lifestyle
References: highsnobette
Japanese photographer Nobuyoshi Araki was invited to be a part of Barneys' 'Have a Foodie Holiday' campaign, creating the intriguing works featured here.
With a tasteful eye, Araki photographed model and actress Kiko Mizuhara in food fetish images for a very interesting look. In suggestive poses with cherries, fish and other fruits, Mizuhara will definitely have viewers drooling over this Barneys' 'Have a Foodie Holiday' campaign.
Implications - Partnering any topic with some sort of sexual element attracts a wider audience than just taking a clean-cut approach. Consumers are looking for both sensuality and practicality in the purchases they make. Companies could attract more customers by injecting some sex appeal into their products.
With a tasteful eye, Araki photographed model and actress Kiko Mizuhara in food fetish images for a very interesting look. In suggestive poses with cherries, fish and other fruits, Mizuhara will definitely have viewers drooling over this Barneys' 'Have a Foodie Holiday' campaign.
Implications - Partnering any topic with some sort of sexual element attracts a wider audience than just taking a clean-cut approach. Consumers are looking for both sensuality and practicality in the purchases they make. Companies could attract more customers by injecting some sex appeal into their products.
Trend Themes
1. Food-sex Ads - Combining food and sex in advertising could attract a wider audience.
2. Suggestive Advertising - Incorporating sexual elements in ads could provide a sensuous aspect to the product/service.
3. Provocative Marketing - Provocative marketing can be used to attract attention and create a buzz around a brand or product.
Industry Implications
1. Fashion - Fashion companies could incorporate suggestive imagery to promote products and create a unique campaign.
2. Food and Beverage - Food and beverage companies that use provocative imagery could make their products stand out among competitors.
3. Advertising - Advertising agencies could experiment with unconventional and daring campaigns to differentiate themselves and their clients from the competition.
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