Barlow Spring 2011 Gets Wild For New Video LookBook
Kamal Musharbash — October 14, 2010 — Marketing
References: barlowclothing & vimeo
The weather will be getting dark, gloomy and snowy very soon, so in order to bring your hopes up for sunny weather, look no further than the newly released video lookbook for Barlow Spring 2011.
The fashionable sportswear company takes standard sporting wear to a new level by changing fits, colors and styles. The two major points in fashion that many seem to look for are style and comfort. The products featured in the Barlow Spring 2011 line are exactly what these potential customers have been waiting for.
The fashionable sportswear company takes standard sporting wear to a new level by changing fits, colors and styles. The two major points in fashion that many seem to look for are style and comfort. The products featured in the Barlow Spring 2011 line are exactly what these potential customers have been waiting for.
Trend Themes
1. Fashionable Sportswear - Disruptive innovation opportunity: Explore ways to combine style and comfort in sportswear to appeal to fashion-conscious consumers.
2. New Fits, Colors, and Styles - Disruptive innovation opportunity: Experiment with innovative designs and unconventional color combinations in sportswear to attract trendsetters.
3. Video Lookbooks - Disruptive innovation opportunity: Utilize video marketing techniques to showcase fashion collections and engage customers in a dynamic way.
Industry Implications
1. Sportswear - Disruptive innovation opportunity: Integrate tech-savvy features like smart fabrics or wearables into sportswear for enhanced performance and convenience.
2. Fashion Retail - Disruptive innovation opportunity: Embrace the digital era by incorporating interactive technologies like augmented reality or virtual try-on into fashion retail experiences.
3. Marketing and Advertising - Disruptive innovation opportunity: Explore creative video marketing strategies to promote fashion brands and capture the attention of target audiences.
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