This Barcelona Craft Beer Brand Uses Imagery Inspired by Gears
Rebecca Byers — March 16, 2016 — Lifestyle
References: thedieline
This example of bottle design was commissioned for a Barcelona craft beer producer that is conceived around the concept of satisfaction. Designed to highlight the stress-relieving properties of indulging in a beer at the end of a long day, Blondy by Tio Joe features labels made up of imagery inspired by gears, while the bottle itself is a particularly unconventional shape that lends itself to a unique tactile experience when drinking.
The bottle designs for Tio Joe's Blondy brew were created by Diferente, a Barcelona-based branding agency that champions the power of combining strategic insight, clever design and analytical research to create differential value.
As the craft beer market becomes flooded with options, many microbreweries are opting for rustic branding concepts that help the product stand out on shelves.
The bottle designs for Tio Joe's Blondy brew were created by Diferente, a Barcelona-based branding agency that champions the power of combining strategic insight, clever design and analytical research to create differential value.
As the craft beer market becomes flooded with options, many microbreweries are opting for rustic branding concepts that help the product stand out on shelves.
Trend Themes
1. Rustic Branding Concepts - Microbreweries are opting for rustic branding concepts that help the product stand out on shelves. This presents an opportunity for design agencies to create unique branding concepts that capture the essence of the beer.
2. Stress-relieving Properties of Craft Beer - The Barcelona craft beer producer designed their product around the concept of satisfaction and stress-relieving properties of indulging in a beer at the end of a long day. This may lead to further research and development of craft beer that promotes relaxation and stress-reducing benefits.
3. Unconventional Bottle Shapes for Enhanced Drinking Experience - Tio Joe's Blondy brew employs an unconventional bottle shape that enhances the tactile drinking experience. There is an opportunity to innovate and create new shapes for bottles that enhance the sensory experience of drinking craft beer.
Industry Implications
1. Craft Beer Industry - This article highlights the Barcelona craft beer industry, which is growing and becoming increasingly competitive. This presents an opportunity for craft breweries to differentiate themselves through innovative bottle designs and branding concepts.
2. Design Industry - Diferente, the Barcelona-based branding agency that designed the bottle labels for Tio Joe's Blondy brew, exemplifies the importance of strategic insight, clever design and analytical research to create differential value. This presents an opportunity for design agencies to specialize in crafting branding concepts for craft breweries.
3. Relaxation and Wellness Industry - Tio Joe's Blondy brew highlights the stress-relieving properties of indulging in a beer, presenting an opportunity for craft breweries to aim for a more wellness-oriented market. This may lead to further research and development of craft beer that promotes relaxation and stress-reducing benefits, expanding the market beyond traditional beer consumers.
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