The Barbie x Skinny Dip Collection Boasts Clothing and More
Jana Pijak — September 24, 2020 — Fashion
References: skinnydiplondon
The Barbie x Skinny Dip collection consists of clothing and accessories inspired by the iconic doll. Some of the collection's most notable standouts include a Logo Vinyl Boxy Jacket in black vinyl with pink faux fur and logo detailing along with a matching cotton top and mini skirt set in pink and white.
The collection's accessories include a faux fur, logo-adorned makeup bag, sleeping masks, laptop sleeves and iPhone cases in vibrant shades and designs -- including a retro design that is inspired by 80s mobile devices.
Targeting Gen Z and Millennial consumers, the Barbie x Skinny Dip collection is a fresh take on nostalgic branding and will appeal to consumers who grew up playing with the iconic doll. The collection is also sold at an accessible price point and is now available online.
The collection's accessories include a faux fur, logo-adorned makeup bag, sleeping masks, laptop sleeves and iPhone cases in vibrant shades and designs -- including a retro design that is inspired by 80s mobile devices.
Targeting Gen Z and Millennial consumers, the Barbie x Skinny Dip collection is a fresh take on nostalgic branding and will appeal to consumers who grew up playing with the iconic doll. The collection is also sold at an accessible price point and is now available online.
Trend Themes
1. Nostalgia-inspired Collaborations - Opportunity for brands to collaborate and create collections inspired by iconic toys or characters from the past.
2. Gen Z and Millennial Targeting - Opportunity to create products and marketing strategies that specifically appeal to younger generations.
3. Affordable Luxury - Opportunity to offer high-quality products with accessible price points, targeting budget-conscious consumers.
Industry Implications
1. Fashion - Fashion brands can collaborate with iconic toy brands to create nostalgic-inspired collections.
2. Beauty - Beauty brands can create makeup accessories and products inspired by iconic characters or toys.
3. Technology - Tech brands can design accessories and merchandise with retro designs that appeal to nostalgic consumers.
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