Lord of the Rings Comes to Life With This Barad-dur LEGO Tower
Jason Soy — June 26, 2011 — Pop Culture
Proving fans just can't get enough of the Lord of the Rings franchise, this Barad-dur LEGO tower recreates the famous all-seeing eye of Sauron, only now it fits into a living room and is constructed entirely out of children's playing blocks.
The Barad-dur LEGO tower is the work of Kevin Walter, who used over 50,000 LEGO pieces in the accurate reconstruction of the iconic movie villain tower. What's truly amazing is the detail Walter put into the LEGO tower: it looks as though it's a computer-generated graphic from a far enough distance. The Eye of Sauron is as ominous as ever, even when it's made out of kids' playing blocks.
I wonder how small Kevin Walter's hobbits would be if he were to make them to scale with this Barad-dur LEGO tower.
Implications - Consumers enjoy undertaking DIY projects that demonstrate their appreciation of a franchise because it validates them as individuals and distinguishes them as superfans.
The Barad-dur LEGO tower is the work of Kevin Walter, who used over 50,000 LEGO pieces in the accurate reconstruction of the iconic movie villain tower. What's truly amazing is the detail Walter put into the LEGO tower: it looks as though it's a computer-generated graphic from a far enough distance. The Eye of Sauron is as ominous as ever, even when it's made out of kids' playing blocks.
I wonder how small Kevin Walter's hobbits would be if he were to make them to scale with this Barad-dur LEGO tower.
Implications - Consumers enjoy undertaking DIY projects that demonstrate their appreciation of a franchise because it validates them as individuals and distinguishes them as superfans.
Trend Themes
1. DIY Franchise Projects - The popularity of DIY franchise projects allows fans to express their appreciation for a particular brand or franchise while showcasing their individuality.
2. LEGO Replicas - The demand for accurate and detailed LEGO replicas of iconic movie landmarks provides an opportunity for innovative LEGO builders to create unique products that appeal to superfans.
3. Miniature Collectibles - The creation of small-scale replicas of popular landmarks or objects using different materials appeals to collectors and enthusiasts, opening doors for disruptive innovation in the collectibles industry.
Industry Implications
1. DIY and Craft - The DIY and craft industry can capitalize on the trend of fans creating franchise-related projects by offering specialized kits, tools, and resources to support their creativity.
2. Toy and Game - The toy and game industry has the opportunity to cater to the demand for LEGO replicas by partnering with LEGO builders or producing officially licensed LEGO sets based on popular movie landmarks.
3. Collectibles and Memorabilia - The collectibles and memorabilia industry can embrace the trend of miniature replicas by exploring new materials and techniques to create unique and highly sought-after collectible items.
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