Davivienda Money Transfer Ads
lourdes sanchez bayas — April 21, 2008 — Art & Design
References: ibelieveinadv
This is a very cute ad from Davivienda Bank from Colombia which seeks to encourage money transfers abroad. I like the use they make of the head coverings. Hats are an important element in many cultures, serving both practical and social purposes. I enjoy the way Davivienda tries to capture the country's cultural identity using this ploy.
Implications - The transformation of money to origami demonstrates that image eye-candy is something that will catch attention. Cryptic messages can be too much, so sometimes, it's better to be more direct with a creative twist. Companies should try to incorporate artistic elements to their ads that relate to their business so that the message is direct and playful at the same time.
Implications - The transformation of money to origami demonstrates that image eye-candy is something that will catch attention. Cryptic messages can be too much, so sometimes, it's better to be more direct with a creative twist. Companies should try to incorporate artistic elements to their ads that relate to their business so that the message is direct and playful at the same time.
Trend Themes
1. Artistic Advertising - Companies should incorporate artistic elements into their ads to deliver direct and playful messages.
2. Cultural Identity Marketing - Brands can capture a country's cultural identity in their advertising campaigns to resonate with the target audience.
3. Eye-catching Visuals - Using visually appealing elements like origami can attract attention and make ads more engaging.
Industry Implications
1. Banking - Banks can adopt creative and artistic approaches in their advertising to stand out in a competitive market.
2. Fashion - Fashion brands can create head coverings that reflect cultural elements, promoting both practicality and style.
3. Advertising - The use of creative visuals and cultural references in ads can drive audience engagement and brand recognition.
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