Bang & Olufsen Revamps Its Products with New 'Nordic Ice Collection'
Niko Pajkovic — October 25, 2021 — Business
References: bang-olufsen & acquiremag
Bang & Olufsen has launched the 'Nordic Ice Collection,' a new selection of its classic electronic products delivered in a soothing, Scandinavian-inspired color pallette.
The newly launched collection will include six iconic Bang & Olufsen products reimagined via the brand's new Nordic-themed aesthetic. These will consist of the 'Beoplay EQ;' 'Beoplay H95,' 'Beosound A1,' 'Beoplay A9,' 'Beosound Balance,' and 'Beosound Stage.'
A standout item, the 'Beoplay A9' is made from pearl blasted aluminum and delivered in a violet colorway with a unique woven Kvdrat fabric cover. The circular speaker sits atop a three-leg structure. The result is a genuinely one-of-kind speaker that looks equal parts art piece, making it an ideal fit for a contemporary home.
Image Credit: Bang Olufsen
The newly launched collection will include six iconic Bang & Olufsen products reimagined via the brand's new Nordic-themed aesthetic. These will consist of the 'Beoplay EQ;' 'Beoplay H95,' 'Beosound A1,' 'Beoplay A9,' 'Beosound Balance,' and 'Beosound Stage.'
A standout item, the 'Beoplay A9' is made from pearl blasted aluminum and delivered in a violet colorway with a unique woven Kvdrat fabric cover. The circular speaker sits atop a three-leg structure. The result is a genuinely one-of-kind speaker that looks equal parts art piece, making it an ideal fit for a contemporary home.
Image Credit: Bang Olufsen
Trend Themes
1. Scandinavian-inspired Electronics - Opportunity to develop electronic products with a soothing color palette inspired by Scandinavian design.
2. Revamped Iconic Products - Opportunity to redesign classic products with fresh aesthetics and modern materials.
3. Circular Speaker Design - Opportunity to create circular speaker designs that offer unique aesthetics and audio quality.
Industry Implications
1. Consumer Electronics - Opportunity for electronics companies to innovate their product offerings through unique design and improved functionality.
2. Interior Design - Opportunity for interior design firms to integrate unique and visually appealing electronics into their designs.
3. Home Audio Systems - Opportunity for companies to innovate home audio systems by offering aesthetically pleasing products that deliver high-quality sound.
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