Givenchy is Launching a Series of Bambi Shirts, Accessories and More
Riley von Niessen — December 7, 2016 — Luxury
In an effort to reignite the excitement for one of its past releases, Givenchy is gearing up to unveil a collection of Bambi shirts, crewneck sweaters and assorted accessories. Each of the pieces has a simple black and white color scheme, allowing the apparel to be easily incorporated into everyday ensembles.
Wallets and tote bags do the same, however the key chain that the French designer brand offers is colored brown, gray and yellow. In order to make the status of the pieces known to passersby, Givenchy's name is included beneath its adaptation of the lovable Disney creation. These illustrations aren't quite suitable for children however, as the Bambi shirts and more show the little deer juxtaposed with an abstract image of a nude woman.
Wallets and tote bags do the same, however the key chain that the French designer brand offers is colored brown, gray and yellow. In order to make the status of the pieces known to passersby, Givenchy's name is included beneath its adaptation of the lovable Disney creation. These illustrations aren't quite suitable for children however, as the Bambi shirts and more show the little deer juxtaposed with an abstract image of a nude woman.
Trend Themes
1. Disney-inspired Fashion - There is an opportunity here for other high-end fashion brands to reach a younger demographic by creating unique lines around popular Disney characters.
2. Adult-centric Disney Merchandise - Givenchy's Bambi line shows that there is a demand for more grown-up Disney merchandise and apparel.
3. Minimalist Themed Apparel - Givenchy's simple black and white color scheme for their Bambi line shows that a minimalist approach can be highly effective in attracting consumers.
Industry Implications
1. Fashion - The fashion industry can take note of Givenchy's success at rebranding a past release through a Disney-inspired line and explore their own Disney collaborations.
2. Retail - Retailers can benefit from carrying adult Disney merchandise offerings, attracting a new customer segment.
3. Art and Design - There is an opportunity for artists and designers to create their own minimalist or abstract interpretations of popular characters to appeal to a more adult market.
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