Every Purchase of 'Balls of Steel' Helps Fight Testicular Cancer
Rahul Kalvapalle — March 18, 2014 — Lifestyle
References: originalbos & hiconsumption
Socially conscious whiskey chiller maker 'OriginalBOS' is encouraging whisky-drinkers to "chill your whiskey and fight testicular cancer with Balls of Steel." The company is committed to fighting testicular cancer disease, and is ballsy enough to commit to donating 15% of its profits toward testicular cancer research.
'Balls of Steel' is the name of the company's premium whiskey coolers. Designed with Arctic Core technology, these coolers offer a fast long-lasting chill without diluting the whiskey and making it watery.
Unlike regular whiskey stones, Balls of Steel are extremely lightweight, with each ball weighing only half an ounce. However, the balls manage to pack the same cooling power as six ice cubes. Also unlike whiskey stones, Balls of Steel do not pickup freezer odors and therefore do not interfere with the taste of the whiskey. Balls of Steel are available from the company's website for $24.99.
'Balls of Steel' is the name of the company's premium whiskey coolers. Designed with Arctic Core technology, these coolers offer a fast long-lasting chill without diluting the whiskey and making it watery.
Unlike regular whiskey stones, Balls of Steel are extremely lightweight, with each ball weighing only half an ounce. However, the balls manage to pack the same cooling power as six ice cubes. Also unlike whiskey stones, Balls of Steel do not pickup freezer odors and therefore do not interfere with the taste of the whiskey. Balls of Steel are available from the company's website for $24.99.
Trend Themes
1. Socially Conscious Products - Opportunity for other companies to create products that contribute to a social cause, appealing to consumers who value ethical consumption.
2. Disruptive Cooling Technology - Potential for innovation in how beverages are cooled without diluting their taste, revolutionizing the way people enjoy drinks.
3. Cause-related Marketing - Growing trend of companies aligning with social causes as part of their marketing strategy, increasing brand loyalty and attracting socially conscious consumers.
Industry Implications
1. Kitchenware - Opportunity for kitchenware companies to develop innovative, non-diluting cooling solutions for various beverages, expanding their product offerings.
2. Alcohol & Beverage - Potential for alcohol and beverage companies to collaborate with whiskey chiller manufacturers to develop unique, non-diluting cooling methods for their own products, enhancing the drinking experience.
3. Healthcare & Non-profit - Opportunity for healthcare organizations and non-profit organizations to partner with businesses that donate a portion of their profits to fund research and raise awareness for specific diseases, strengthening their impact on public health.
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