Priest's Publicity Stunt Loses Air
Bianca — July 31, 2008 — Social Good
References: uk.reuters
Hot on the heels of Pixar's Up trailer comes news that a Brazilian priest made it back to the ground after being lifted in the air by hundreds of helium balloons.
Unlike in the animated movie trailer, this floating man wasn't alive and well, however. Father Adelir Antonio de Carli was found dead after going missing three months earlier. He was last seen performing a crazy publicity stunt in which he sailed over the Atlantic in a self-made balloon-buoyed vehicle.
They say it was his intention to raise money to build a highway chapel for truckers, but I wouldn't be surprised if it was a fake dead body for a guerrilla viral for Pixar....
Unlike in the animated movie trailer, this floating man wasn't alive and well, however. Father Adelir Antonio de Carli was found dead after going missing three months earlier. He was last seen performing a crazy publicity stunt in which he sailed over the Atlantic in a self-made balloon-buoyed vehicle.
They say it was his intention to raise money to build a highway chapel for truckers, but I wouldn't be surprised if it was a fake dead body for a guerrilla viral for Pixar....
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2. Publicity Stunts - Opportunity for businesses to create engaging and attention-grabbing marketing campaigns through daring and unconventional stunts.
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Industry Implications
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