Pink Flamingo Pizza's Inflatables Help Mark the Spot
Alex Covert — December 7, 2008 — Marketing
References: pinkflamingopizza & springwise
Pink Flamingo is a Parisian pizzeria with a novel form of delivery. Already known for their unique pizza names and toppings, Pink Flamingo now gives out pink, helium-filled balloons with each order. No, it's not just a have-a-nice-day gesture. The balloons help the delivery person to find the drop-off point. People who order a pizza can have it delivered to the location of their choice. Clever.
Implications - There is no easier way for a corporation or brand to create immediate brand awareness than by altering a time-honored tradition with a ridiculous publicity gimmick. By thinking outside of the box and unabashedly maintaining a marketing gimmick, the company can capitalize on the attention by offering a strong product to consumers whose interest sparked from the PR stunt.
Implications - There is no easier way for a corporation or brand to create immediate brand awareness than by altering a time-honored tradition with a ridiculous publicity gimmick. By thinking outside of the box and unabashedly maintaining a marketing gimmick, the company can capitalize on the attention by offering a strong product to consumers whose interest sparked from the PR stunt.
Trend Themes
1. Novel Delivery Methods - The use of unique and unconventional delivery methods, such as using balloons, can create a memorable and attention-grabbing customer experience.
2. Interactive Branding - Brands can enhance their visibility and create immediate brand awareness by incorporating playful and eye-catching elements into their marketing strategies.
3. Customer-centric Delivery Options - Providing customers with the flexibility to choose the delivery location can improve convenience and enhance their overall experience.
Industry Implications
1. Food and Beverage - Restaurants and food delivery services can explore innovative delivery methods to stand out in a competitive market and create a memorable brand image.
2. Advertising and Marketing - Companies can utilize creative and interactive branding techniques to capture consumers' attention and differentiate themselves from competitors.
3. Logistics and Delivery Services - Innovations in delivery methods, such as using balloons as guides, can provide opportunities for logistics companies to optimize their operations and offer unique services.
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