The Balenciaga Fall/Winter 2012/2013 Campaign is Retro-Infused
Jana Pijak — July 9, 2012 — Pop Culture
References: designscene.net
The Balenciaga Fall/Winter 2012/2013 ad campaign features top models Julier Bugge, Juliet Ingleby and Sophie Hirschfelder who are captured by famed photographer Steven Meisel. Known for its version of eccentric glamor, luxe label Balenciaga returns with a new collection sure to make viewers remember the good old days.
From big hair to exaggerated proportions, this 80s-inspired ad campaign fuses a retro design aesthetic along with futuristic concepts. Oversized shoulders, angular silhouettes and intricate color-blocking techniques are showcased in a palette ranging from earthy to over-the top.
The Balenciaga Fall/Winter 2012/2013 advertorial pays tribute to outrageous 80s styles. Whether sporting unconventional fabric pairings or galactic graphic sweaters, models prove that a retro revival is in full effect.
From big hair to exaggerated proportions, this 80s-inspired ad campaign fuses a retro design aesthetic along with futuristic concepts. Oversized shoulders, angular silhouettes and intricate color-blocking techniques are showcased in a palette ranging from earthy to over-the top.
The Balenciaga Fall/Winter 2012/2013 advertorial pays tribute to outrageous 80s styles. Whether sporting unconventional fabric pairings or galactic graphic sweaters, models prove that a retro revival is in full effect.
Trend Themes
1. Retro Revival - The Balenciaga ad campaign shows a resurgence of 80s-inspired fashion with unconventional fabric pairings and galactic graphic sweaters.
2. Exaggerated Proportions - The campaign highlights angular silhouettes and oversized shoulders, creating a disruptive trend in fashion design.
3. Color-blocking Techniques - Balenciaga utilizes intricate color-blocking techniques in their ad campaign, setting a trend for bold and vibrant combinations.
Industry Implications
1. Fashion - The Balenciaga ad campaign offers opportunities for fashion brands to explore retro-inspired designs and unconventional fabric pairings.
2. Photography - Famed photographer Steven Meisel captures the Balenciaga campaign, showcasing the disruptive potential for creativity and experimental techniques in the photography industry.
3. Textile - The use of intricate color-blocking techniques in the campaign presents innovative opportunities for textile companies to create bold and vibrant fabrics.
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