Oddds' Bread & Biscuit Brand Identity Boasts Conceptual Characters
Jana Pijak — November 30, 2015 — Marketing
References: behance.net
Conceived by creative studio Oddds, this graphic design project promotes a fictional bakery brand that specializes in freshly baked breads and biscuit snacks. Appropriately named Bread & Biscuit, the fictional business is marketed with nostalgic promotional materials that feature conceptual characters. These characters include animal hybrids like a rabbit salmon, a beetle dragon fly and a deer butterfly.
Oddds' illustrations are paired with vintage text and embody an old world theme. The masterpieces are whimsical in their overall aesthetic and promote Bread & Biscuit's menu in a fresh and inventive way.
Though it promotes a conceptual bakery brand, this project will inspire business owners to think outside of the box when promoting a traditional product like bread. Though artisanal bakeries aren't a new concept, this fictional bakery uses whimsical imagery to set itself apart from competing examples.
Oddds' illustrations are paired with vintage text and embody an old world theme. The masterpieces are whimsical in their overall aesthetic and promote Bread & Biscuit's menu in a fresh and inventive way.
Though it promotes a conceptual bakery brand, this project will inspire business owners to think outside of the box when promoting a traditional product like bread. Though artisanal bakeries aren't a new concept, this fictional bakery uses whimsical imagery to set itself apart from competing examples.
Trend Themes
1. Nostalgic Branding - Opportunity for businesses to create nostalgic and whimsical branding to differentiate themselves in competitive markets.
2. Conceptual Characters - Exploring the use of imaginative characters in promotional materials to add a unique and creative touch to products or services.
3. Fresh and Inventive Marketing - Innovative approaches to product marketing that combine unconventional visuals and messaging to captivate consumers' attention.
Industry Implications
1. Food and Beverage - Incorporating whimsical branding and conceptual characters can disrupt the traditional food and beverage industry by appealing to customers' emotions and creating a memorable experience.
2. Graphic Design - Embracing the use of imaginative characters and nostalgia in graphic design projects can revolutionize branding strategies and help businesses stand out in a crowded market.
3. Artisanal Bakeries - Artisanal bakeries can consider adopting whimsical branding and conceptual characters to differentiate themselves in the competitive bakery industry and attract a broader customer base.
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